About Us
Learn what our dental practice in Zug stands for: Slow Dentistry, tooth preservation, anxiety-free care and root cause thinking.

Good dentistry is about more than fixing teeth — it’s about truly understanding the people behind them. This belief shapes our dental practice at Baarerstrasse 98 in Zug. The following four values guide everything we do — from how we greet every patient to how we plan their treatment.
1. Slow Dentistry – Unhurried & attentive
We take the time to walk every patient through their treatment — what we’re doing, why we’re doing it, and what to expect. Quality takes time, and we’d rather do it right than do it fast.
In practice, this means:
- We explain each step before starting
- We never make a patient feel rushed or like a number
- We take time to answer questions fully, no matter how small
- We double-check our work before moving on
Technically, Slow Dentistry at our practice means: waiting for full anesthesia effect, using rubber dam for fillings, and consistently following proven techniques.
2. Keep what’s yours – Preservation first
We do everything in our power to preserve each patient’s natural teeth. Extraction or replacement is only ever suggested when there is genuinely no other way — never as a shortcut.
In practice, this means:
- We exhaust all conservative options before suggesting replacement
- We are transparent about why a treatment is being recommended
- We document and revisit borderline cases carefully
- We involve the patient fully in any decision about their teeth
3. No fear, just care – Calm & welcoming
We know that many people feel anxious about coming to the dentist. Our goal is to make sure that changes — one visit at a time. Every patient should leave feeling better than when they arrived, not just physically, but emotionally.
In practice, this means:
- We greet every patient warmly, every single time
- We check in on how someone is feeling, and we listen
- We adjust our pace and communication to each individual patient
- We create an atmosphere that is calm, kind, and never clinical
4. Treat the cause, not just the symptom – Root cause thinking
We look beyond the immediate problem to understand what’s really going on. A lasting fix requires the right diagnosis — and that means asking more questions, not fewer.
In practice, this means:
- We always ask why something happened, not just what happened
- We consider the full context of a patient’s health and habits
- We take more time upfront to understand a case deeply
- We discuss findings openly when something isn’t clear
These aren’t rules on a wall. They’re the way we work. If you’re looking for a dentist in Zug who takes time for you and puts preserving your natural teeth first, we’d love to hear from you.